(Continued from the previous post…)
Just five years later, in 1977, when I was twenty-one, I was working at KYOS as the afternoon DJ playing Top 40 music. The DJs at the station had a sort of lighthearted rivalry with the cross-town country radio station, KWIP. Anyway somebody involved with the Atwater 4th of July Celebration came up with the idea of holding a ‘cowchip’ throwing contest between the radio stations as a part of the festivities.
Now a ‘cowchip’, for those with a more urban background, is the dessicated remnants of bovine – uh – defecation. Usually found in pastures, it’s sometimes called the Frisbee of the Prairie. And that particular description gives you a good idea of the logistics of a cowchip-throwing contest.
Anyway, we made on-the-air jokes like ‘the jocks over there are scraping the stuff off their turntables to use in the contest’, stuff like that. The station got us some snazzy custom T-shirts, so we were all fired up.
Okay, so the big day! A typical Central Valley summer Monday in the Central Valley – hot! There was a big crowd gathered for this important event. We each got three chances, so I stepped up to the line:

Note the form, notice how thin the thrower! Notice the graceful leap and follow-through, the enthrall of the crowd tracking the arc of the toss, the two remaining cowchips on the ground on my right, awaiting their literal moment in the sun. They weren’t needed, though, as this particular toss was not only my personal best, but the winning toss of the entire contest.

The guy on the right is me, yes, with all that hair under my trucker’s cap, that huge beard. The guy on the left is Phil Klein, owner of Phil’s Fun House, a novelty shop in Atwater and the fellow in charge of this particular event (I suspect it was all his idea). He made another official presentation a few days later during my radio show in the old studios at the corner of 18th and G, this time with a newspaper photographer from the Atwater Signal in tow:

Note how carefully the caption avoided mentioning the radio station call letters. Also note that the call letters are clearly visible in the very middle of the photo – see, the station wanted to guard against its DJs forgetting the call letters and the slogan of the moment, ‘Summer Of Your Life’ (actually, they wanted us to say the call letters and the slogan every time we opened the mic). Also note that the DJ (using a fake name) is wearing one of those dorky janitor-style retractible keychain belt clips. What on earth was he thinking??
You can see that the trophy wasn’t quite as tall as the talent show award – only about a foot tall – and with a golden steer on top.
I kept that trophy for a long time, too. And I bet that, more than thirty years later, I’m still the reigning champion of the Tri-County DJ Cow Chip Toss-off too.