Mitch Miller HATED rock and roll music. During his career as an executive and producer at Columbia Records he supported the signing of Bob Dylan because folk music was sweeping the country at the time, but that’s as close as he got to a electric guitar and drum kit. He eventually lost his job at Columbia due to his refusal to sign acts that teenagers were buying.
Instead he released his own series of records, ‘Sing Along With Mitch’ – LPs in gatefold covers into which were stapled several copies of the lyrics to the songs on the album that could be torn out and passed around at home so everyone could, well, sing along. The ‘Mitch Miller’ sound was instantly identifiable – a very masculine male chorus, harmonica, all soaked in heavy reverb for a spacious sound. They sold in the millions, and even spawned a couple of hits, notable the ‘Colonel Bogey March’ from the movie Bridge On The River Kwai.
His highly-rated television show was a built-in marketing tool for his record sales. Featuring lipsynching by the ‘Sing-Along Gang’ and soloists including Leslie Uggams and Bob McGrath (who went on to much greater fame among the ankle-biters as the friendly singing guy named, strangely enough, ‘Bob’ on Sesame Street), Mitch would stand before the camera and pseudo-conduct America as the song lyrics appeared at the bottom of the TV screen. Generally the songs were old American standards that the older members of his audience (the majority, really) already knew by heart. The show was canceled after four years despite its high ratings because its demographics skewed a little too far into the blue-haired set.
Here’s a link to a fantastic complete show on YouTube, including commercials for orange juice (in black and white – yum!), for a rerelease of Mary Poppins, as well as promos for Flipper, I Dream Of Jeannie, Get Smart and Saturday Night At The Movies. Great stuff!
Classic Television Showbiz